Youth Marketing Blog
Millennials and Gen Z are the first generations to be constantly connected, and their lifestyle is driven by staying on top of the latest social trends. Companies that want to make a meaningful connection with the younger generations need to have a comprehensive understanding of what's in and what's not with young consumers. An easy way to do this is to read blogs dedicated to the mindset of today's youth.
However, that does not mean finding just any blog written by a teenager. Companies should seek out blogs written by young people, but that nevertheless contain credible, well-researched content. Here are the top 10 publications dedicated to youthful content that everybody who deals with youth audiences should look into:
YouthLogix, the vibrant new online publication founded by 17 year old entrepreneurs Deep Patel and Connor Blakley, explores and dissects the mind of young consumers. The publication is written by young, highly qualified staff members. YouthLogix reports on almost every trend, strategy, and development of the next generation of consumers. Luminaries such as Jay Abraham, Daymond John, Adam Toren, Brian Solis and Cameron Herold have praised YouthLogix, bolstering the publication's credibility.
YPulse is a well established publication, having begun its operation in 2004. Run by president Dan Coates and COO Tracy Tomasso, YPulse prides itself on presenting highquality content with verifiable data that accredits their material. Their intricate survey network produces genuine responses and explanations. While much of the content is free, YPulse operates on a "subscribe for content" strategy, so a subscription is necessary to view the best content.
Youth Marketing Connection is a youth marketing and content agency that connects companies with student influencers to better represent a brand. YMC is not strictly a content provider, though their blog offers insights on how to connect with young consumers. YMC primarily focuses on building relationships between influencers and businesses to convey a company's brand in the most effective way. With its highly valued campus relationships, YMC has a large pool of potential influencer partners.
Voxburner is a classic content provider with deep insights into youth marketing. Its mission is to maintain awareness for young consumers. Much of the staff is comprised of students and young thinkers, and the site is rather loosely structured. It has a more laidback tone than those mentioned above. Voxburner offers reports on statistical behaviors of youth consumers, which businesses can purchase to study the behaviors of today's youth.
Millennial Marketing, the publication powered by Futurecast, is another upbeat content provider. They experiment with format quite a bit, and have set up several web series to give readers insight into the mindset of young consumers. Millennial Marketing sets itself apart with a vast amount of downloadable content. The articles and blog posts are insightful, but the reports they offer may be the most valuable to businesses.
Immersive Youth Marketingparticipates in almost every facet of marketing to connect businesses with the next generation. What sets the company apart is Youthvine, its proprietary online community. Youthvine is a forum driven by young administrators. It is coordinated to allow owners to communicate with nextgeneration buyers. IYM's agency establishes the relationships, but Youthvine creates a unique experience to engage the new age.
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